Watch Ferran Adrià Talk Creativity and Craft

Cooking as research

Ferran Adrià, the chef who ran El Bulli, sits with Jordi Wild on The Wild Project. He talks creativity, craft, and treating the kitchen as structured research rather than a cooking demo. They get into why El Bulli closed at its peak and what happens when a craft becomes art. The interview is in Spanish.

How to watch the full interview with English subtitles

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What you'll hear

Adrià talks about the difference between cooking and creating, why El Bulli closed at its peak, and what it means to treat food as something more than fuel. He explains how his team approached the creative process—not as individual genius, but as structured research that happened to produce dishes.

Jordi Wild is one of Spain's most-watched podcasters, and he gives Adrià room to think through his answers. The conversation moves between philosophy, business, craft, and legacy. If you've ever read about El Bulli or seen photos of the dishes, this is the interview that explains what was actually happening in that kitchen.