Watch Ferran Adrià Talk Creativity and Craft
First 30 seconds · Watch the full original on YouTube
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This Spanish-language Wild Project episode features Ferran Adrià. The captioned 30-second preview is Jordi Wild’s opening announcement about a live event; it does not yet reach the conversation about cooking and creativity.
Cooking as research
Ferran Adrià, the chef who ran El Bulli, sits with Jordi Wild on The Wild Project. He talks creativity, craft, and treating the kitchen as structured research rather than a cooking demo. They get into why El Bulli closed at its peak and what happens when a craft becomes art. The interview is in Spanish.
How to watch the full interview with English subtitles
Translator is a desktop app that lets you download videos, add translated subtitles, and watch them in your language. Here's the workflow:
- Paste the YouTube URL — Copy the video link and paste it into Translator's download field.
- Download the video — Translator pulls down the video and any available captions. This is free and happens on your machine.
- Transcribe or translate — If the video doesn't have Spanish captions, you can transcribe it using AI. If it does, you can translate those captions to English. You can use Stage5 credits (pay per minute) or bring your own API key from OpenAI or Anthropic.
- Watch with subtitles you control — The app plays the video with your translated subtitles. You can edit the timing, fix translations, choose subtitle styles, and export the final SRT file.
Downloaded videos and editing stay on your computer. AI transcription, translation, and dubbing send the required audio or text to Stage5 and/or your selected AI providers for processing.
What's free, what's paid
- Free: Downloading videos, managing your library, editing subtitles manually, and exporting SRT files.
- Paid: AI transcription and translation. You can use Stage5 credits (example: $1 for ~50 minutes, $10 for ~18 hours) or unlock BYO once for $10 and bring your own API key from OpenAI or Anthropic to pay them directly.
What you'll hear
Adrià talks about the difference between cooking and creating, why El Bulli closed at its peak, and what it means to treat food as something more than fuel. He explains how his team approached the creative process—not as individual genius, but as structured research that happened to produce dishes.
Jordi Wild is one of Spain's most-watched podcasters, and he gives Adrià room to think through his answers. The conversation moves between philosophy, business, craft, and legacy. If you've ever read about El Bulli or seen photos of the dishes, this is the interview that explains what was actually happening in that kitchen.
Download Translator
Translator works on macOS and Windows. Download it, paste this video's URL, and see how the workflow feels. The download and subtitle editor are free to use.
Download and subtitle editing are free. AI transcription and translation require Stage5 credits or your own API key.
About this post
The YouTube video is embedded directly from the official source. The first 30 seconds of captions shown in the player can be displayed in English, Korean (한국어), or Portuguese (Português). All three caption tracks were transcribed and translated in Translator (first 30 seconds only). The rest of the episode is not published here—this post explains the workflow so you can translate the full video yourself.
Source: The Wild Project #287, hosted by Jordi Wild, featuring Ferran Adrià. Published June 13, 2024. Video is in Spanish.